As mentioned, Wedgwood is arguably the first-ever influencer and leveraged his relationship with the Royal Family to success for his brand. But that's not the start of influencers as we understand them. The modern-day influencer didn't start on social media, but it did start in the digital world with mommy bloggers.
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The Top 5 Instagram Influencers
- Cristiano Ronaldo – 443M Followers. Yes, the most followed Instagram profile is none other than Cristiano Ronaldo.
- Kylie Jenner – 339M Followers.
- Lionel Messi – 328M Followers.
- Selena Gomez – 320M Followers.
- The Rock – Dwayne Johnson – 315M Followers.
- Brands that work with mega influencers.
In the simplest terms, an Instagram influencer is someone who has built an engaged community on the platform. There is no specific amount of followers that grants you influencer status. There are, however, different subcategories of Instagram influencers based on follower count.